Saudi Ad Tech Startup Sweply Raises $2M in Seed Round to Accelerate Growth and Innovation
Sweply, a burgeoning ad tech startup based in Saudi Arabia, has successfully secured $2 million (7.5 million SAR) in a seed funding round with significant participation from Sanabil 500 Global and Salla. This investment marks a pivotal moment for Sweply as it aims to revolutionize digital advertising in the Arab and global markets.
Founded in 2021 by Wael Hassan, Ebrahim Mutahar, and Nikhil Pawar, Sweply leverages artificial intelligence and machine learning to optimize ad placements, enhance engagement, and maximize conversions across digital channels. The Riyadh-headquartered firm has quickly established itself as a key player in the ad tech industry, offering innovative solutions that deliver tangible results for both advertisers and publishers.
“We are delighted to have the support of Sanabil 500 Global and Salla at this crucial stage of our journey,” said Wael Hassan, co-founder and CEO of Sweply. “Their investment reflects confidence in our vision to revolutionize ad technology with data-driven, innovative solutions that deliver tangible results for both advertisers and publishers.”
The fresh influx of capital will be utilized to expand Sweply’s team, accelerate product development, and strengthen its position in the competitive ad tech market. The company plans to address the growing demand for advanced advertising solutions by enhancing its technological capabilities and scaling its operations.
Amaal Dukhan, a partner at Sanabil 500 Global, expressed strong confidence in Sweply’s potential to transform the digital advertising landscape. She noted, “Sweply’s data-driven approach to achieving measurable ROI aligns with our investment strategy. We believe in their ability to innovate and lead in the ad tech sector.”
Ibrahim Mutahar, co-founder and Chief Product Officer at Sweply, emphasized the firm’s dedication to advancing digital advertising. He highlighted that Sweply has already launched ads for approximately 17,000 advertisers across various sectors in the Gulf and Arab markets. “This drives us to continue our diligent work to dominate the Arab and global markets and shape the future of digital advertising,” he added.
The strategic investment from Sanabil 500 Global and Salla not only provides financial support but also opens doors to valuable resources and networks. This backing is expected to accelerate Sweply’s growth trajectory, enabling the company to enhance its product offerings and deliver superior value to its clients.
Sweply’s commitment to leveraging AI and machine learning technologies positions it as a leading force in the ad tech industry. The company’s innovative solutions are designed to optimize advertising strategies, ensuring maximum engagement and conversion rates for its clients. By focusing on data-driven methodologies, Sweply aims to set new standards in the digital advertising space, driving efficiency and effectiveness in marketing campaigns.
As Sweply continues to expand its team and develop cutting-edge products, it is poised to make a significant impact on the ad tech landscape both regionally and globally. The company’s ambitious plans and robust support from investors underscore its potential to lead the industry in innovation and growth. With this substantial investment, Sweply is well-equipped to fortify its market position and meet the increasing demand for advanced advertising solutions in the dynamic digital economy.