Invest In Africa was founded in 2012, the organization currently operates in five African countries (Ghana, Kenya, Senegal, Zambia, and Mauritania), assisting startups through training and improved access to finance. The organization is focused on helping local African startups expand and generate jobs in Africa.
Red Trader – a web and mobile application solution for retail businesses to perform sales transactions, print or send digital receipts to customers, track product inventory and manage the business effectively; and Your-Business-Online – a proposition designed for SMEs to increase their market reach via tailored digital marketing offerings such as website design, e-commerce integration- will be used to provide digital solutions for startups in Ghana.
Carol Annang, IIA’s Ghana Country Director speaking on the development said that the mission is to act as a catalyst to the growth of SMEs in Ghana.
“This alliance signifies the coming together of two prominent organizations both committed to Africa’s long-term sustainable growth. Our mission at IIA is to act as catalysts for SME growth and competitiveness, and one of the ways we do that is by bringing together large corporations that want to use their local purchasing power for good with local African businesses in order to attract investment, create jobs, build capacity, and diversify the economies in which we operate”.
Tawa Bolarin, Director of Vodafone Business also speaking on the partnership said that the partnership is a win for local businesses as it will provide solutions needed for market reach.
“The partnership between Vodafone Business and IIA is a big win for local businesses because both institutions share a common commitment to transforming businesses through innovative digital solutions.
We have a deep desire to see local businesses succeed, and now, more than ever, it is critical for home-grown businesses, particularly SMEs, to be able to operate seamlessly and efficiently using cutting-edge digital solutions to propel market reach, profitability, and business growth in a business landscape impacted by the COVID-19 pandemic. This is an exciting time for us and the Ghanaian entrepreneurship community”.
The program will be launched in Ghana on April 1st for a two-year trial term and will be open to all interested local SMEs, regardless of size or sector.